Evaluation

What have you learned from your audience feedback?

We did a survey on ww.surveymonkey.com. Responses from surveymonkey are anonymous which is very useful as people can be truthful and I can collect great responses. Our responses on our surveymonkey were mainly positive and a lot of people seemed to enjoy the video. We got one mainly negative response out of eight. The average scoring of the video was between an eight and nine. This gave us the opportunity to learn many different things about our video.

There was one comment in our open comment box section which particularly caught my attention. It said

"I liked the story scenes and I liked the band scenes, I just don't feel they worked well together; the band scenes had a really dull colour scheme whereas the story scenes were really vibrant. I'm not sure if you went for this effect for whatever reason, but to me it seemed a bit clunky. I think you had two very solid ideas, but they didn't quite gel together completely. On another note, some of the band scenes went on for too long, I thought. And there was no camera movement to compensate for this. There needs to be a lot of camera movement to make up for the fact that it is a very slow song. Nothing major, just a little subtle touch. I haven't seen the official video for the song but I'd imagine there is a little bit of camera movement. Don't want to sound like I didn't like the video! I did! Good job, I'm just a grouchy so-and-so."

This caught my attention as it was actually the purpose of our video. The aim was to intrigue people with the massive differences between the band and story scenes. It is very useful that we got both criticism and praise about the video. I also learned that we could have made the connection between the band scenes and story scenes a bit clearer.

On the actual youtube sight we have over one hundred views and only a couple of comments which praise our work. I don't actually find these useful as it doesn't tell me any improvements or give me any ideas which parts of the video are particularly good. Although I did learn from this that our video has been quite popular and this helped me get some positive feedback.

We interviewed an enthusiastic fan about our video. She particularly enjoyed the matching red clothes and the link from that to the digipak. This is quite useful as I learnt that fans are actually noticing our mise-en-scene that is related to love.

She also mentioned that she enjoyed the band scenes and the love scenes mixed together. This is useful with our surveymonkey research as there were some criticism with these scenes and now we can compare and contrast both comments.