Saturday, 24 September 2011

Digipaks - Snow Patrol - 'Up To Now'



This digipak is quite dark and black and low key. The front cover has a shooting snowflake on it. This has no relation to the title of the digipak as there is nothing to do with snow in it. This makes the didgpak more interesting as it has an aire of mystery to it. However, I could argue that the snow flake looks like it is moving forward and the title of the album id 'up to now' therefore the snow flake is moving up to now.

Although the snow flake could be related to the name of the band, Snow Patrol. This shows the audience that the digipak is more about the band than about the title of the digipak. It shows the importance of the songs and promotes the band even more.

The writing on the front cover stands out quite a lot as the red and the white match each other to pop off of the page. The bands name, Snow Patrol, is in white to represent snow and to link the bands name to the meaning. The red for the title 'Up to now' could represent something dark like blood to show the viewer that the songs are sad, dark or emotional. The writing style is very simple showing the indie nature of the songs as the indie genre is very relaxed and calm and the writing seems that way too.

The back of the digipak has a lot of black to it. This could be so that the viewer will read the songs and pay more attention to them instead of the pictures. This is a good idea as it puts more concentration on the actual song and therefore people will be prepared to buy the album or download the songs.

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