At the beginning of the song the lyrics start off with 'Everday I love you less and less' and the lead vocalist touches the picture of a girl´s face which makes the lyrics contradicting to the video as touching someone´s face is an act of love and the lyrics say that the lead vocalist is falling out of love with the girl. This shows me (the viewer) that the video doesn´t always have to follow what the lyrics say.
I would like to mention the scene where a man in the cafe puts on some x-ray glass and all the band members turn into skeletons except for their heads. This actually goes with the lyrics 'I feel it in my bones' which matches the video but it also gives the video a surreal and funny vibe to it which made me more interested in the video as a viewer. This shows me that even though this is not realistic but connected to the lyrics it is a very good shot as it grabs the viewer's attention and makes the video seem funny even though it is about falling out of love.
Another shot is the lead vocalist saying 'Yes I'm Stressed' and he's holding onto the back of his chair and has very worried look upon his face. This shows me that the lead vocalist is playing the character who doesn't love his girlfriend anymore. I can see this due to his emotion and his reactions to each lyric. Plus, there is another shot later on in the video where the lead vocalist is pushed to sit down with his girlfriend and he looks very worried and shocked. This adds to the fact that he is uncomfortable around her and indeed doesn´t love her anymore.
But towards the middle of the video the lyrics and the video contradict each other as the lead vocalist starts kissing his girlfriend even though he doesn't love her. But it shows their skeletons which leaves the viewer confused as to why they have done that. This would intrigue the viewer more and would grab their attention so they would want to see more. This is a very good technique that would be very useful for my music video as confusing the audience will make them want to watch it until the end so that it will make sense to them. While this is happening the lyrics also state 'You´re turning into something I detest' but by the looks of things the lead vocalist doesn´t seem to detest his girlfriend which would add to the confused feeling the viewer has.
Half way though the video we see that his girlfriend is pregnant so I assume that the lyrics are talking about his girlfriend during her pregnancy or after so the viewer assumes that the lead vocalist has decided to stay with his girlfriend at this moment in time. By making the video ambiguous at the beginning and making sense during the middle it makes the viewer curious but they don´t get frustrated because it makes sense in the middle. The video doesn´t leave it too long for it to make sense which is a very good thing because it intrigues the audience instead of frustrating them. The shot is also doubled which could indicate to the video being a dream sequence or just the lead vocalist straying away from reality.
Another shot is the doubling of people´s bodies. This choice is very ambiguous and unclear to the reader as to why the choice was made. Perhaps it´s to promote the idea of a dream sequence or a straying from reality?
When the lyrics start to go 'Whooooaaaa' but in a very long and high pitched manner, all of the band members stand up and start to scream which could show the insanity of the lead vocalist and the link between the lyric and the video.
At the end of the song the shots start to flash very fast one after the other and end with the band falling down dressed as skeletons. This gives the song a very comical effect and will therefore grab the viewer´s attention and they will want to watch the video.
Costumes: the lead vocalist is wearing a pink suit throughout the video showing the viewer that he does not fit in and this is what the song is about. He doesn't fit in with his girlfriend.
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