This advertisement is very relaxed. The band is just chilling on a beach but they are in their normal clothes.
They look a little bit out of place but it doesn't matter as they look relaxed. This could show the audience that the music is very relaxed and calm.
The colours are very high key. The colours add to the relaxed atmosphere as the turqoise sea helps us imagine a quiet and calm place. The green trees help us to imagine nature at its best so we think of a happy and serene environment which the viewers think could be linked to the music. The colours also pop off of the page and catch the reader's eye which could intrigue them into buying the album.
The writing is very simple which could indicate to the music being simple as well. This could intrigue the indie audience as they are normally intrigued by calm and simple music.
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